Leading with AI: Marketing
Regular price
$1,495.00
Sale
Hybrid Course Schedule
- April 16: Self-paced GenAI 101 - Optional
- April 22: In-person in Indianapolis, 9 AM–4 PM
- April 29: Live virtual, 1–3:30 PM
- May 7: Submit project for digital badge – Optional
Interested in this course but cannot attend on these dates? Please let us know at kelleypd@iu.edu!
AI-Series discounts and packaged pricing is available for all participants who wish to register for "Leading with AI" courses. Contact Aaron Weaver at aarweave@iu.edu for additional information on discounts and certificate package pricing (4+ courses).
Discount pricing is available for partners and companies sending three or more participants as well as Kelley School and IU alumni & staff. Contact us at kelleypd@iu.edu for related discount codes to apply at check out.
At checkout you can pay via credit card or PayPal immediately or choose to be sent an invoice that will hold your spot in the course. Payment options are also available for employers purchasing for their employees (see below under "Ask your employer").
Payment is due prior to the course start date. Email kelleypd@iu.edu to learn about payment options or assistance with invoicing.
Ask your employer to help cover the cost. Select "Send My Employer an Invoice" during the Payment step of check out. Use this payment method to request that an invoice be sent to you or another financial representative who will be paying on your behalf. Unless otherwise directed, you are responsible for sending the invoice to your employer for payment. If you need additional instructions for sending the invoice, please contact your Kelley School representative or kelleypd@iu.edu.
Interested in bringing this program to your company or organization? Email kelleypd@iu.edu to discuss our custom program options.
What this course does
- Finds real customer insight: analyze voice-of-customer data, reviews, and search queries to hear what buyers actually say
- Clarifies strategy: segment simply, choose a position you can defend, and connect it to the funnel
- Elevates creative and content: use AI to draft briefs, generate variations, and tighten copy—then keep what works
- Tests, measures, repeats: design lean experiments, read results, and avoid vanity metrics
- Stays responsible: privacy, brand standards, and guardrails so speed doesn’t break trust
You’ll leave with
- Clearer messaging and offers that speak to real customer needs
- A practical approach to testing and learning that your team can sustain
- Tighter conversations with sales, product, and execs about what’s working (and what isn’t)
- An Action Learning Project tailored to your organization—your real marketing challenge, your design, with targeted feedback for follow-through
Ideal for: Mid- to senior-level managers in marketing, product, and growth who want AI to accelerate solid marketing judgment - not replace it.