Leading with AI: Marketing

Course Dates: April 16-May 7 with one-day live session in Indianapolis on 4/22, and a live online Zoom session on 4/29 from 1-3:30pm. 

Hybrid, instructor-led format

Pre-course work required: GenAI 101 async videos and light course-work that will provided with purchase of this course.

• Week 1 (starting on 4/16/26): asynchronous material, at your own pace
• Week 2 (4/22/26): one-day, live, in-person at 16 Tech in Indianapolis
• Week 3 (4/29/26): 2.5 hours of live, online, instructor-led session
• Week 4 (course to be completed by 5/7/26): action learning project

What this course does

• Finds real customer insight: analyze voice-of-customer data, reviews, and search queries to hear what buyers actually say
• Clarifies strategy: segment simply, choose a position you can defend, and connect it to the funnel
• Elevates creative and content: use AI to draft briefs, generate variations, and tighten copy—then keep what works
• Tests, measures, repeats: design lean experiments, read results, and avoid vanity metrics
• Stays responsible: privacy, brand standards, and guardrails so speed doesn’t break trust

You’ll leave with

• Clearer messaging and offers that speak to real customer needs
• A practical approach to testing and learning that your team can sustain
• Tighter conversations with sales, product, and execs about what’s working (and what isn’t)
• An Action Learning Project tailored to your organization—your real marketing challenge, your design, with targeted feedback for follow-through

Ideal for: Mid- to senior-level managers in marketing, product, and growth who want AI to accelerate solid marketing judgment—not replace it.

Learn more on the Kelley site

AI-Series packaged pricing is available for all participants who wish to register for 4+ "Leading with AI" courses. Contact Aaron Weaver at aarweave@iu.edu for additional information.

Discount pricing is available for companies sending three or more participants as well as Kelley School and IU alumni & staff. Contact us at kelleypd@iu.edu for related discount codes to apply at check out.

Ask your employer to help cover the cost. Select "Send My Employer an Invoice" during the Payment step of check out. Use this payment method to request that an invoice be sent to you. You are responsible for sending the invoice to your employer for payment. Payment should be completed before the course/certificate starts. If you need additional instructions for sending the invoice, please contact your Kelley School representative or kelleypd@iu.edu

Interested in bringing this program to your company or organization? Email kelleypd@iu.edu to discuss our custom program options.